Supermarket Marketing

1) For this assignment I obstinate to visit the Tom Thumb Supermarket rigid in Lovers Lane. When I walked into the supermarket the first involvement I saw was a have a bun in the oven in the kernel of a small-like get on in which people get the kart to do their shopping. In this stand in that respect were positive fruits such(prenominal) as apples, peaches, melons, kiwi and a couple of early(a) small fruits. solely of them contained the yellow sign of every day savings, meaning that the fruits were on a discount from their regular prices. I have in mind that the retailer strategicalally puts these items in the enamor since they know fruits argon a highschool demand product for consumers.Once I passed by dint of the doors and into the supermarket, I observed a flower stand with many flowers for deal and many stands containing chips and many soft drinks that came in boxes like coca-cola, sprite, Canada dry and others. I speak up that the flowers are great location sinc e they thread every consumer that walks into the supermarket independently if he/she is departure to buy flowers or not. It overly gives a better experience to the consumer as he walks in, since flowers are produce a smack of calm for many. ) As I walked by the supermarket, I reached the pharmacy of the supermarket. As I had seen in many places before such as CVS and Walgreens, this supermarket likewise had generic brands in many of the medications being sold. These generic brands were order among the virtually common medications sold daily. Beside Advil, Tylenol, and ZzzQuil, thither were the generic products. The generic products had a simpler cheek from the outside than the home(a) brand names, exactly contained the exact same ingredients as the national brands, for $2 and up to $3 dollars slight in most cases.There were also generic products for well-known brands such as Tums, Mucinex, Aleve, Alka-Seltzer, and even Pepto Bismol. I mean that that these brands are pos iti onenessd this way so the consumer is able to equalize the national brand to a generic product and realize that the only divergency among them is the price and a smooth looking box. 3) While walking through the aisles I know that there were products at the end-of-aisle that were not from the same category as the aisle. There was a similarity between all of these products that were located at the end-cap.The volume of these items were snacks or small products for daily use. These items were more often than not chips, there were some with water and it was the cheapest one, one contained small toys, wine, and soft drinks. I believe that these items are located at the end-cap since it is something that to the highest degree every consumer likes and wants. So it is a strategic location for retailers to place products that have a very high demand. 4) I was not shocked to see an item that was displayed in both dissimilar locations since it was one that we ordinarily do not re late to a supermarket.While walking to the pharmacy there was a stand in the middle of the aisle. This stand contained ceramic plates and silverware, there were also a few toys and a drawing card of hard plastic containers for water or drinks. These items were located in a antithetic area than they usually are. I judge that these products do not have a lot of demand. So the retailer tries to bring on this demand by separating the product into two locations and probably attract consumers in disparate locations such as the pharmacy that could be more interested in the product. ) When I went to the indian mustard greens category I realized that the most valuable type of mustard were also among the most famous brands. The most expensive mustard was Heinz, followed by other brands such as Safeway, Guldens, Jack Daniels, and canescent Poupon, which were in the same price range. The cheapest mustard was the Frenchs brand, which I am almost sure is no different than the Heinz musta rd. The differences in prices among the mustards were also influenced by the type of mustard not only the brand. The Dijon, Horseradish, depressed Brown, Sweet and Spicy, and Brown mustards were more expensive than regular plain mustard.