Renting Versus Buying a Home

Renting versus buying a home, what are the pros and cons? I: In todays’ economy, renting is a better option for some families. With the downfall of the economy and the loss of so many jobs, renting a home is a less expensive way for some individuals. Either families had to sell or foreclosure was the only option they had when the economy took the downward turn. Therefore, renting a home became the most convenient option available to those families hit hard from the economic change. One of the most important ideas to keep in mind when looking for a new home is, is this a suitable place.They always have to think about, where the kids will go to school, is this neighborhood safe, and most important will they be happy living here. There are some positive notes to renting versus buying a home. However, there are some cons also. II: The pros to renting a home can be positive. The cost to renting a home is typically less expensive than buying a home. Their monthly rent is less expens ive than mortgage payments, and they will not have to pay any property taxes. Property taxes will be the property owners’ expense.They will also have the ease of moving. If they choose to move, they will not have to worry about having to sell their home. If they sign a lease, they can move after their lease has expired. One other pro to renting can be the fact that they will never have to worry about paying for any maintenance or repairs. This will be the property owners’ expenses as long as the tenant was not neglectful and caused any of the problems. The security deposit that they pay upon moving in is what takes care of things that may have happened while living in the home.This is where the property owner will subtract monies when renter moves out for wear on the home. III: There are always cons to renting versus buying a home. When renting a home they will not have any equity in the home. They are paying for something that they will never own. Some people feel tha t when they rent they are just throwing away money or just helping the property owner buy their property. This is true as this is typically, why people buy homes. They make the mortgage payments from their renters but it is also their means of making money also.Property owners are their own bosses and some do not have normal jobs, this is their means of supporting their families. Renters also have to face that there can be rental increases also. They may sign a lease but when the lease expires, the property owner may choose to increase the rent. One other con to renting is the restrictions that property owners may place. This can be whether they can have pets, paint the walls a different color, or make any changes to the dwelling in which they are living without prior consent from the property owner.The positive to all of this â€Å"That renting is a better way of living in today’s economy. † Yes, there are some positives and negatives but the positives with renting ou tweigh the negatives. Most property owners will help renters with things that will make them more comfortable but within reason. The renters just need to have an open mind and talk to the owners. Most property owners will bend as long as the tenants talk to them in advance and are willing to pay for things such as painting an inside wall to a different color, or planting things that will make the place more pleasing.Things like this will only increase the value of the home, and if the property owner does not have to pay for it, then they are more than likely to allow something’s within reason. I choose this type of outline because it was a more professional layout. I felt it had an easier feel to it and was a nice layout. I was able to use this outline and still get most of my material in. I also was able to have my topic sentences stated clear, and with all the supporting points in the proper places. This to me was a better outline to follow.

Article of Marketing Strategies of Bajaj Auto

Factory building is a factor which should receive serious considerations on the part of the management of every industrial enterprise, new or old, big or small. Once the plant location is decided upon, the managementaâ‚ ¬Ã¢â€ž ¢s next important task is to raise a suitable buildings for the plant. A modern factory building is much more than a mere work-shed. It is required to provide protection for men, machines, materials, products or even the companyaâ‚ ¬Ã¢â€ž ¢s secrets.It has to serve as a part of the production facilities and as a factor to maximize economy and efficiency in plant operations. It should be such, as would offer a pleasant and comfortable working environment and project the managementaâ‚ ¬Ã¢â€ž ¢s image and prestige. Besides, it involves considerable investment of capital. In a way, a factory building is to a plant what skin and bones are to a living being, the structure and appearance heighten the functioning as a whole of the body corporate, or of a livin g body.It is for these reasons that the factory building acquires great importance. The management of an existing factory may, on certain occasions, feel the need for raising a building. This may be an improvement on, or an addition to, the existing building for purpose of expansion or growth, or a new structure necessitated by product diversification or market considerations. A factory building may be rented, if available in the place, when the management decides that way. But, generally speaking, no large factory, or even a medium-sized factory, is housed in a rented accommodation.The reasons are that, in the first place, ready made factory buildings are not available to suit particular needs, except for small plants. In the second place, a rented building does not indicate prosperity and progressaâ‚ ¬Ã¢â‚¬ a fact which is important to a manufacturing concern in so far as its public image is concerned. Whether a building has to be constructed, or rented, or improved, or expand ed, certain factors, which are of vital importance to every plant, should be borne in mind.These considerations relate to: 1. The design of the buildings. 2. The types of materials for construction; and 3. The types of buildings Every factory management enlists the services of architects, engineers and contractors to ensure that these considerations find their due place in the consideration of factory buildings. more at http://www. citeman. com/136-importance-of-factory-buildings-in-operations. html#ixzz2O9Gy3LP6

The Voice of the People Essay Example | Topics and Well Written Essays - 250 words

The Voice of the People - Essay Example Burr gets involved with the girl next door, Eugenia. Burr and Eugenia were involved in a love situation but as life went on, the girl came to realize that the love will never go yield anything as they come from different class. Burr got involved in politics as he grew up. In politics, Burr was honest and dynamic. Due to this, Burr became the governor of Virginia. Despite the enmity in politics, Burr was loved by the people who voted for him. His childhood girlfriend had left him as she ran away and married another person. After a while, she realizes that she made a mistake with her marriage as it was built out of no love. She regrets having the marriage as she loosed a man with integrity. The story goes on and talks of Burrs’ death as he was liked. It was a mob that killed him as he was intervening them to stop the mob from lynching a black man. The author brings out the two themes of the Southern society, clearly as being the role of class and race (Glasgow,

Single Parenting Essay Example | Topics and Well Written Essays - 2250 words

Single Parenting - Essay Example Parenthood has now taken a sharp turn and cases of children being brought up in single families have increased significantly. This has been as a result of divorce cases or children born out of wedlock. In other cases children are born by parents who are just cohabitating and are not legally married. Such children face a lot of challenges both at family level and society level. Such children are usually considered by societies to be illegitimate and thus highly condemnable. These children are therefore born with illegitimacy stigma and are therefore faced by several problems and negative altitudes. Thus, the school counselors should consider such children as a special group when dealing with them so that they can better address their problems (Katz, Dunham & Zimmerman, 1997). Research has revealed that there is a relationship between the changing family structures and children in respect to examination performance, the research shows that children who are brought up by both parents perform better are more resistant to peer pressure influence whereas students from single families... They also have a higher rate of dropping out of school as compared to those children brought up in a family structure consisting of both parents; they also have greater psychological and social problems. Variation of deviant behavior among the children from single families depends on what caused the single family structure. Studies have shown that those as a result of divorce are more likely to be more deviant as compared to the children raised in single families where one of the parents may have died or born of single mothers. The worst case of deviant behavior is when a child is raised by either a step mother or a step father who mistreat them in their early development stages. Such children develop very negative altitudes in life which often accompany them throughout their lives. While dealing with such children, the school teachers and counselors should consider their plight, so as to be able to assist them in an attempt to prevent them from engaging in deviant behavior (Shih, 20 08). Single parents are faced with numerous problems in raising their children, they sped a lot of energy and time in practicing parenting and yet their results usually have numerous shortcomings. With out help from the other spouse and society single parents try to raise their children effectively. However, monitoring discipline among their children is quite difficult since the burden is laid on one person who is also expected to provide for the entire family with all their needs. The children can therefore take advantage of their parents and engage in practices that are considered to be defiant. It might not be possible for the parent to monitor each child closely and therefore the children who have a propensity of misbehaving have an opportunity to do

Spiritual and Cultural Considerations in Primary Care Assignment

Spiritual and Cultural Considerations in Primary Care - Assignment Example Similar with the Asian American culture, Hispanic American also believe that health can be attained by maintaining balance between the hot and cold and the wet and dry forces. Illness results when God punished Hispanic Americans for their sin, when feeling of susto (fright) occur, when someone throws a mal ojo (evil eye), and envidia (envy)(De Laune, 2006, p. 394). Hispanic Americans used Spanish or Portuguese and other dialects in communication process. They are verbally expressive and used dramatic body language to express emotions and pain. However, Hispanic Americans view direct confrontation and expression of negative feelings as disrespectful. When communicating with a Hispanic American, one can observe the comfort in close proximity, overly tactile communication such as frequent handshakes and enbrace, and the value Hispanic Americans have for the presence of others. Hispanic Americans value modesty and politeness in speaking and are presently oriented. However, time for Hispa nic American is flexible. The role of the family in the primary care might be used in dealing with Hispanic Americans as they prioritize first the need of the families before the individual needs. Nuclear family is the basic unit but highly regarded extended family. Gender roles are also evident in the Hispanic American culture and man performs the role of decision maker and breadwinner while the woman is the home maker and care taker. Review of Literature Healthcare Concerns and Beliefs Health care concerns and beliefs of many Hispanics have affected the predisposing diseases of their race and access to the use of health services. Hispanic diet, lack of health insurance, transportation, culture, and linguistic are some of the identified concerns of most researchers among Hispanics that needs to be addressed. Hispanic dietary preferences differ from other culture. Existing research suggests that Hispanic diet has greater percentage of carbohydrates, protein, and fiber, and lower percentage of total and satura ted fat (Loria, Bush, Carroll, Looker, McDowell, Johnson, &Sempos, 1995, n.p.).Thus, Hispanics are more apt to meet the cholesterol education program. However, majority of the Hispanics suffer from obesity which is one of the most important health problems they are facing today. Aside from dietary preferences, Hispanics also lack sufficient access to health services particularly because of financial, structural, and personal barriers. Lack of health insurance and low income among Hispanics constitute the financial barriers. Structural barriers include proximity and transportation to the health providers and personal barriers include cultural and linguistic factors. In addition, Hispanics are less likely to consult a primary care’s advice primarily because Hispanics believe that having a disease is a punishment from God. For example, a child suddenly has fever after the parents brought the child to the park. Following Hispanic culture, this child was thrown a mal ojo (evil eye ) by a stranger. Hispanics are known for being religious and spiritual-driven. Hispanics belief on God and evil forces are

Definition of a Hero Assignment Example | Topics and Well Written Essays - 500 words

Definition of a Hero - Assignment Example It also happens in television dramas and series where a character may be a hero. However, he could be a hero for either good or evil deeds. Such kind of a person is mostly known as anti-heroes. In most cases, anti-heroic always uses all their means in order to achieve their target even if it means hurting or compromising with an interest of other parties. This is according to Garrett views. Simon sees Matthew Weigner as a baby boomer for a number of reasons. Firstly, his creativity on the role of each character is unique. The setup involves the liberal-minded and the conservatives in the town. When the liberal-minded citizens speak their minds, they call them bloomers because they criticize all that is wrong for a common citizen. Both groups address madmen as people who work against racism and sexism. Don Dropper is the man in the grey suit. He represents the conservative’ who want business to be done like in the old days. With these, he means in the early 1950’s. This is an excellent series that brings out the real message and theme. The book tries to bring out the world of homosexuals in the country. One of the characters in the book is innocent, but he is blindly attracted into it by his friend. Hence the title, ‘seduction of the innocent’. This is a harmful vice that affects our society today. However, it is legalized in some states, giving these people all the freedom they need. Medhurst demonstrates that Batman has a gay character in a number of ways. His dressing code says it all in the first place. He argues that this helps them to identify their fellows in a crowd. Further, they have secret signals and language which they typically use to communicate with each other. According to him, Batman exhibits all these features. However, this is just an illusion from Medhurst of what gay people go through in this world. Â  

Crohn's Disease Research Paper Example | Topics and Well Written Essays - 1000 words

Crohn's Disease - Research Paper Example Conversely, Crohn's disease may appear at any part of the digestive tract—from the mouth down to the anus, but most commonly at the lower part of the small intestine (ileum), involving perhaps all layers of the intestine, with normal healthy bowel between sections of diseased bowel. (National Digestive Diseases Information Clearinghouse 1) Although the exact root of Crohn's disease is still a mystery, the condition is associated with a problem in the reaction of the body's immune system called an autoimmune disorder, where the immune system is unable to distinguish between normal and foreign bodies. (Longstreth) According to Dr. Schoenfeld and Dr. Wu, the cells and proteins composing the immune system, normally defend the body against foreign invaders, such as harmful bacteria, viruses, fungi, etc. by being launched, causing inflammation—an important defense mechanism of the system, within the tissues where activation occurs, and triggered only in the presence of harmfu l invaders; furthermore, continued and abnormal activation of the immune system in the absence of the said foreign bodies results to chronic inflammation and ulceration. Whether this abnormality in the immune system response is a cause or a consequence of Crohn's disease is yet to be determined by scientists, but research shows that a number of factors—genetic inheritance, the immune system itself, and the environment, have to with the aforementioned inflammation in the digestive tract. (NDDIC 2) NDDIC (2) has affirmed that it was found out that people with Crohn's disease have high levels of tumor necrosis factor (TNF), a protein produced by the immune system. Additionally, a gene called NOD2 has been recently identified as an important determining factor of the body’s response to some bacteria, and mutations of which increases a person’s susceptibility to the disease; other genes essential in the understanding of the pathogenesis of Crohn's disease—such as autophagy related 16-like 1 gene (ATG 16L1) and IRGM, both having a role to play in macrophage defects, are continually being studied. (Schoenfeld & Wu) Incidentally, there have been studies showing higher levels of E. coli bacteria in the intestines of those suffering from Crohn’s disease—probably resulting from a genetically determined defect with intestinal mucosal macrophages in eliminating E. coli, as well as speculations that infection by certain bacteria—such as strains of mycobacterium, causes the disease, but still no substantial evidence supporting it, added Dr. Schoenfeld and Dr. Wu. Crohn’s disease may occur at any age, but more often at ages between 15 and 35; other risk factors include: (1) family history of the disease, (2) Jewish ancestry, and (3) smoking. (Longstreth) Nevertheless, the exact relationship between the factors, possible causes and the disease, have not been proven and remains unknown, to date. According to Dr. Paul Klene rman, the symptoms of Crohn’s disease vary depending on its severity and location—many only have mild symptoms like periods of mild fever, at times, accompanied with blood in the stool and abdominal pain; loss of appetite, unintentional weight loss, general malaise, and boils, may also appear.

Organizational Behavior Essay Example | Topics and Well Written Essays - 3750 words

Organizational Behavior - Essay Example After the WWII, recycling was influenced by economic reasons and some countries continued to establish conservation programs, but recycling was not so popular within the United States. Landfills became a cheap way to dispose of trash and recycling efforts was not the main focus. It was not until the 1960’s that recycling and environmental awareness was public concern. By the 1970’s recycling was popular again and drop-off recycling centers were established (http://www.all-recycling-facts.com/history-of-recycling.html ) . The city of Woodbury, New Jersey was the first city to mandate recycling in the United States and soon after many towns and cities followed. â€Å"Recycling† trailers were towed behind waste management vehicles during trash collection routes. It was not till the late 1980’s and 1990’s that curbside collection was introduced. ... In the 1980s, Waste Management acquired Service Corporation of America (SCA) to become the largest waste hauler in the country.† As of 2010, Waste Management employs 45,000 employees that are dedicated to improving the environment and reported $12.52 billion in revenue. The business of collecting trash and disposing of it has evolved to a billion dollar business and all the problems that come with it. In 1993, Los Angeles Times wrote a article â€Å"Landfill Pact is Appalling† (http://articles.latimes.com/keyword/waste-management-inc) informed the public of the proposed contract between Waste Management, Inc and Weldon Canyon landfill and once the press heard of such a develop, it announced the high profit Waste Management would gain for such a contact. â€Å"Ventura Regional Sanitation District are appalled at the proposal that Waste Management Inc. be permitted a report 35% profit or over $156 million over the life of the contract. Adding insult to injury, the landown er will receive another $5.63 per ton, or over $67 million for renting out his goat pasture. Combined, these figures represent nearly 50%--$224 million--going directly into the pockets of Waste Management Inc. and the landowner.† (Landfill Pact is appalling, 1993). The stock price for Waste Management, Inc raised steadily in 2004, in the article â€Å"3 reasons to avoid Waste Management†, the country needs garbage service that is not question. Is the stock strong enough to profit from it success? On the surface, the company’s future remains positive. â€Å"The current dividend yield is 4.3%. A competing investment alternative, the 10 year Treasury Bond, yields 2.06%.† Waste Management reported an increase in revenue from $3.24 billion in 2010 to $2.52 billion in 2011. †Waste

Whether Red Bull should invest in the Formula 1 Racing Championship Thesis

Whether Red Bull should invest in the Formula 1 Racing Championship next year or not - Thesis Example The categorisation of the drink as an energizer holds back in the Thailand culture where the same is known as â€Å"Red Water Buffalo†. Further the brand gains a larger market space owing to the use of strategic marketing activities incorporating the creation of â€Å"buzz words and also through the sponsorship activities for extreme sporting events. The target segments for the brand consist of groups like students and athletes and also bars focusing on energy drinks. The sponsorship activity carried out by Red Bull for extreme sporting events helps the company in building a separate image of itself in the global drinks and beverage market. An estimate made during 2004 reveals that around $600 million have been spent by the company on sponsorship events involving Formula One racing events, sponsoring athletes or other musical and cultural functions. A comparison made with Coca Cola shows that where Coca Cola expended around 9 percent of its marketing revenues on sponsorship e vents, Red Bull happened to expend around 30 percent. (Roll, 2006, p.199). Another estimate obtained during the 2001 period shows that this sponsorship activity of Red Bull in extreme sporting events helped the same to conduct a sale of around 1.6 billion cans worldwide. This figure when compared to the 2000 period reflects a rise in around 80 percent in the company’s sale paradigm (Gelder, 2005, p.248). ... This figure when compared to the 2000 period reflects a rise in around 80 percent in the company’s sale paradigm (Gelder, 2005, p.248). The paper in this connection aims to conduct a research on whether Red Bull should continue investing in the Formula One events by reflecting on the probable advantages or opportunities that it can gain through such activities. Aims and Objectives Aims The main aim of the project is to evaluate the future of investing activities of Red Bull in the large scale sponsorship activities pertaining to extreme sporting events. In that it focuses to understand the potential of previous investment made by the company in this area and the advantages and opportunities gained on that behalf. The project also aims to compare the sponsorship activities of Red Bull to the activities of other companies also investing in sponsorship activities. Further the project also aims to understand the factors and situations evaluated by Red Bull before rendering potenti al investments in such directions. Objectives To understand the different marketing strategies of Red Bull To understand the reasons as to why Red Bull invests in Formula One championship events To evaluate the expenses or the cost the company incurs behind making such potential investments and the revenues that the firm tends to gain on that behalf To evaluate the future considerations as to whether Red Bull should continue investing in the sponsorship activities for Formula One championship for the 2011 period keeping in view the expenditure and the opportunity scenario for the 2010 period To compare the investment activities of the company in the extreme sporting events by drawing in examples

Economics of Labor Immigration Essay Example | Topics and Well Written Essays - 1000 words

Economics of Labor Immigration - Essay Example Evidently, those countries do not have enough skilled workforces to meet their labor needs and therefore they are compelled to depend on skilled immigrant workers. Hence, immigration greatly assists a developed/developing economy to meet its growing demand for labor in different sectors. As Kenny (2012) reports, immigration significantly contributes to the sustainability of Americans’ quality of life, which is a direct indicator of a nation’s economic development. The author strongly argues that immigration notably benefits the US to obtain a skilled group of workers from overseas countries. To justify his views, Kenny refers to a study conducted by Patricia Cortes and Jessica Pan. This study reports that the percent of foreign-educated nurses who attend the US licensure exam increased from 6% in the mid-1980s to over 20% in current days. The study also indicates that nurses who were educated in Philippines earn nearly 4% more than the average nursing wage due to their high quality work. In short, many vacancies for qualified and skilled workers in US would be left unfilled if the Federal government adopts a hostile approach towards immigration. Similarly, an aging population in the United States and Europe is likely to impede their growth rate because old people are less productive. Evidently, an elderly individual cannot complete his job task as fast and efficiently as one of his young colleagues does. Hence, an aging workforce would negatively impact organizational productivity and ultimately a nation’s economic performance. However, immigration can better address this issue because there are millions of qualified immigrant workers searching for employment. Kenny (2012) points out that... This essay analyzes how immigration influences the factors contributing to economic growth. Considering the impacting changes in the economic profile of the developed countries and the challenges facing the conservative business models, the need for luring the innovative thoughts is of prime requirement now. In addition, the recovery of an economy that had undergone severe financial crises and a series of corporate failures has to be backed up by uninterrupted supply of potential human capital. It seems that industrially developed countries largely depend on immigrants to meet their workforce needs. However, many people argue that growing immigrant population steals a notable percent of Americans’ jobs and this situation would adversely affect the overall economic development of the country. From the discussion, that was presented in the essay it is clear that immigration can positively influence factors contributing to economic growth. Immigration is essential to meet the gro wing demand for labor in the United States. In addition, the researcher states that it is a better solution to the problem of an aging workforce population in the country. Employment of skilled immigrants is a recommendable strategy to boost the technological advancement of the US. Finally, immigration can noticeably contribute to technology and innovation. In conclusion, the researcher suggests that it is advisable for the United States Congressman to make necessary arrangements for liberalizing immigration laws in the nation.

Substance Abuse Essay Example for Free

Substance Abuse Essay OBJECTIVE: Analyze specified social problems facing contemporary United States. The social problem taken into consideration in contemporary United States is substance abuse. The World Health Organisation (2014) defined substance abuse as the harmful or hazardous use of psychoactive substances including alcohol and other illicit .Psychoactive substance use can lead to a dependence syndrome, that is to say, a cluster of behavioural, cognitive and psychological phenomena that develop after a repeated use and that typically include a strong urge to take the substance and finding difficulties in controlling its use. Substance abuse is a social canker in contemporary US. Examples of substances that are abused are marijuana, inhalants, cocaine, heroin and alcohol. People abuse these substances due to various reasons and the society in which we live has a hand in this social canker. It is now common to see young people specially adolescents engaging and experimenting with substances such as alcohol, cocaine, morphine and tobacco in the US. Substance abuse actually affects the individuals, the society and the government of the US. Substances abuse has adversarially affected the economy of the US due to the fact that resources which could have been used to further develop the US have been channelled to controlling substance abuse and its associated problems. Many violent crimes have been linked to the mind- altering effects of substances abused. Substance abusers often commit theft to support their drug habits. In contemporary US, more than half of the economic cost of alcohol and drugs is due to crime. Most substance abusers are involved in criminal activities such as gang –rape, assault, armed robbery and these criminal activities really affect US negatively. Another extent at which substance abuse affects the United States is the incident of diseases. Most of the abused substances have harmful health effects which downsizes the United States. Diseases attributable to substance abuse which affects the US negatively are high blood pressure, stroke, heart damage, and tetanus, HIV/AIDS, diarrhoea and cirrhosis as well as several degrees of cancers. The diseases outlined costs the US billions of dollars in treating them and the monies used in treating these diseases could have been used in other developmental sectors. From my own sociological perspective, a sociological theory is a set of ideas that provides a detailed explanation of any occurrence or happenings  in the society. Based on my perspective of sociological theory, I would say as a fact that peer pressure is one of the main causes of substance abuse in contemporary US.US is a nation where the societal power of peers really exists. In a society, everyone wants to be seen as a member of a group or class and even better still associated with a group. When this happens, those left in a group of substance abusers are left with no option than to use and abuse substances such as cocaine, alcohol and marijuana due to the fear of being left out in that particular group or class. Pressure from peers is a major causing factor of substance abuse because a peer group is a strong agent of socialization in the society; peer groups are able to influence other individuals in the group to abuse substances because it makes them smart in class, it boosts confidence in them and other persuasive reasons which has the tendency to influence the individual to also abuse such substances. REFERENCE 1. World Health Organization. (2014). Substance abuse. Retrieved 11-11-14 from http://www.who.int/topics/substance abuse/en/

Pascal And The Meaning Of Life Book Review Religion Essay

Pascal And The Meaning Of Life Book Review Religion Essay This is a religious text book based on the facts existing on Christianity, it was written by Thomas Morris who was the most gifted writer and philosopher of the time. The book is titled, Making Sense of It All: Pascal and the Meaning of Life. was published in 1992 by, (Grand Rapids: William B. Eerdmans Publishing Company. The book has addressed several issues such as; need for a guide, folly which arise due to indifferences, dangers which are caused by diversion, understand the meaning of life, how one can live a good life, how God is hidden to human beings, mysteries of human beings, how truth assist in human beings coexistence, how faith is related to heart and how one can be able to love God and life. Thomas Morris amplifies Pascal in the ways that someone may not have a clue about before; this clearly has an intriguing effect on the critical mind that is about the possibility of the Truth hidden behind Christianity. The leap associated with the link between the mind and the faith does not seem to be strange especially after reading this book. The title, Making Sense of It All. is one of the best volumes that expound the topic of Christianity and its philosophy and the apologetics. There is uniqueness in this book based on its organization and the content. Morris has utilized the scientific, some of the philosophical, and at some point, the apologetic sentiments of the great creative Christian thinker called Blaise Pascal from his titles, the Pascals book Pensees. and he shows how having faith in Jesus Christ is the only unique answer given to mankinds longtime and deepest yearnings for the meaning, the purpose, his significance, and the eternal life. This book has skillfully and in the most successive manner answered most of the existential objections of which people have given as the reasons for not believing. Morris has achieved this by weaving together many of the Pascals brilliant insights specifically into a significant and most powerful Christian apologetic writings. Though the content has been covered a lot in terms of the philosophical and the theological grounds, the book has remarks that are readable and at some places quite humorous. The philosophical, theological, and the apologetic concerns have been extensively addressed in a tremendously clear and the engaging style. Therefore, in this volume Thomas Morris has provided a very deep insight as to why people who live in todays world tend to avoid the urge to think about the ultimate issues. Thomas V. Morris due to his enticing works has been recognized as one of the Christianitys finest contemporary philosophers. This book is intended to address the Christian believes who in most cases have been having thoughts on their faith, it explains to them the facts as they are linked to the religion and the general human philosophy. This book suits with the needs of its audience who in this case, the Christian. As Morris tries to captures the essence of the Pascals thought. He deftly weaves it with some of the insights of the other thinkers and he shows this in a practical application for the believers lives. This book enriches the believers mind and the spirit, thereby deepening their walk with God. Pascal is just an example of a very brilliant and scientific mind who found it to be very reasonable to have very strong beliefs in God, or to be more specific, A Christian God. Therefore, Morris, through Pascal, has showed that faith and reasoning can take a believer farther than anything can alone. This is a great thought provoking book which is meant for the person who is always seeking to understand some of those hard questions. The author articulated on how most of the time we shall be in need of urgently providing guidance which is needed by most people, it is informative on how its readers would understand how the indifferences would be solved. The author emphasized on how diversions provide a risky environment and how it would be taken care of and how one can live a better life by being skeptical and the role which research does in improving someone life. Morris makes the reader to understand the nature of God being hidden from human beings who would not even know the intentions of God and how truth is importance in promotion of self development and relation with others. As Morris wrote about need to guide which he argues that, When you stop to think about it, life can be very confusing (p. 1). Having been given this reality, there is the need for a good guide that shows us how we are supposed to live. Morris insists, that Blaise Pascal is partly one of the best guides, who attunes to our concerns although he existed 350 years ago. Pascal was one of the great thinkers in the human history. He made the original contributions in the mathematics; he became the fixture of the French intelligentsia, on the night of November 23, 1654, at the age of thirty-one, Pascal had a profound and deeply moving mystical experience that dramatically turned him around, reorienting all his priorities (p. 9). He was able meet God. He emphasized that he met the God of Abraham, Isaac, and Jacob . . . God , who is the Father of our Lord Jesus Christ. As he Immersed himself in the spiritual concerns, Pascal, during the following eight years, wrote down notes meant for a theological treatise that he tirelessly planned to write, this was an explanation and the defense based on the Christian faith that he highly hoped would make an appeal to non-believers. Unfortunately at the age of 39, he died, leaving us only with the loosely organized collection of the thoughts, which were his Pensees, According to Morris thinks, these thoughts, may possibly guide us towards our own discovery of what life means. In the next Chapter 2 The foolish indifference, due to our bored indifference towards ultimate realities, the timeless truths, makes our greatest flaw. According to his views, This negligence in a matter where they themselves, their eternity, their all are at stake, fills me more with irritation than pity; it astounds and appalls me; it seems quite monstrous to me (p. 23). This is like hoarding the pennies while using thousands of dollar bills for then cooking fuel! Those who are charged with teaching philosophy together with theology, of course, almost on a daily basis face almost the same apparent indifference that Pascal condemned. Thomas was mystified by the interests that his students showed in some trivial campus events as compared to their frequently and bored response to questions that are concerned with the heaven and hell, or death and immortality. Therefore if we as human beings dont just ignore the ultimate issues, then, we find the ways to keep our minds on other things. These Diversions always fill our waking hours and tend to dull our minds away from the possibilities of most important things. Analyzing chapter 3: Risk of diversion there is no writer, in my experience, who can better dissects this malaise. Being unable to cure death, wretchedness and ignorance, he wrote, men have decided, in order to be happy, not to think about such things' (p. 31). This is contrary to our media-dominated culture, where as there is constant amusement by ourselves to death. Therefore, one can easily and only imagine, However, it is very clear that many of us tend to seek the shelter from the reality by making sure that we are always immersed in a state of noise and activity. In his efforts in trying to makes us think in a more seriously manner, Pascal tried to set forth some ways to do so. He struggled very hard in order to discern what makes life to be meaningful? And what makes life to be good? Such like questions could not be reduced to a scientific inquiry with the empirical data and the logical proofs. The Thinkers who tend to make metaphysics or theology to be purely rational, with the endeavor to prove the existence of God, will always fail because they tend to take the wrong approach, by failing to remember Aristotles wise advice to using the right methodology while approaching a given realm of the reality. Morris wrote about skepticism, research and a better life, the Christians use reason. Pascal was able to do it with the best, However they know that there is more to the reality than the reason, that some of the realms of reality just need to be encountered through some other means. Pascal said that, We know the truth not only through our reason but also through our heart. It is through the latter that we know first principles, and reason, which has nothing to do with it, tries in vain to refute them' (p. 82). In the write-ups of the hidden God, he shows the emphasis that we all know God, who has constantly hidden from us, more so through the heart than it is to the head.: What can be seen on earth indicates neither the total absence, nor the manifest presence of divinity, but the presence of a hidden God. Everything bears this stamp' (p. 94).Therefore God, and the lifes meaning, tend to reveal themselves to those who truly and honestly seek Him (God). Therefore God does not necessarily reveal himself to those who are intellectually able and those who demand that He conforms to their established standards. Indeed, he re-marked that, Pius scholars rare' (p. 37). While in Tokens of truth  he wrote that Truly religious people must humble themselves in the worship and obedience of a creator they do not see (p. 146). God comes only to those who are very much willing to bet their lives on the truth of His Being. In his comparison to Pascals philosophy he challenges human beings to risk to believe in God, and to dare commit ourselves to the living truth that God unveils reality and assures the humans of immortality. For one to able to find meaning in our lives, we must be in a position to understand not only the truth about God but also the truth about ourselves. Evaluation Morriss focus of the, Making Sense of It All. is much more than the scissors-and-paste technique of collage that is normally done the quotations with the transitional comments and the explanations of the famous French genius (Pascal). In showing how contemporary some the issues Pascal raised are, Morris injects the illustrations that range from the Tolstoys novels to Woodie Allens movies. Therefore this book is an illustration of a gifted religious teacher at work: The audience is introduced to one of the most famous and greatest philosophers, This makes the authors ideas to be very clear and most relevant without the compromise of the essence of his views on the title, I like the book very much because it has greatly motivated me as a believer in Christian faith.

Impact Of Vastu Shastra On Architecture

Impact Of Vastu Shastra On Architecture Shelter is one of the basic needs for Human beings. People spend much of their time in their homes. Therefore comfort and environmental conditions are important aspects of a house. However in contemporary India this ancient practice is being termed as myth or occult by the majority .Still this practise proves to be extremely popular with contemporary clients, who insist on their house being built and designed as per vastu shastra. This thesis deals with the relevance of Vastu Shastras fundamental rules of architecture which are based on now proven scientific facts to todays architectural and interior design practices. The aim is to prove that Vastu Shastra has a scientific background with a practical application and is not just a superstition .The purpose is to clear the fears in the mind of the people about the misconception of Vastu Shastra and its tenets, the fear created by consultants by threats of destruction, death, disease and miserable life Therefore, knowing and applying the rules of Vastu Shastra would be extremely beneficial for any modern day Architect and/or Interior Designer in India. The thesis contains four chapters. The first chapter introduces Vastu Shastra and its rules governed by the various elements of nature .This chapter discusses the history and the present of Vastu shastra in India. The second chapter discusses the occult aspect of Vastu .It is an attempt to reason out why people have an impression of Vastu as a superstition and to enlighten and encourage the reader to study Vastu Sastra with an open mind and demystify its occult garb. The third chapter puts forward various issues dealing with environmental relevance of Vastu Shastras rules and their scientific backgrounds. It reveals two important aspects of the relevance of solar energy and geomagnetic energy with Vastu .The first part displays the vector analysis of the varying directional solar energy field as implored on stationary geomagnetic flux. The second part explains the correlation between the movement of the sub atomic paticles and the electromagnetic flux. The fourth chapter discusses an ideal Vastu layout and also presents a case study of a contemporary project with the application of vastu rules and brief statements of the inmates confirming their wellness in a Vastu based residence. Chapter 1.Vastu Shastra in India Vastu Shastra is an ancient building science that governed the Indian architecture in the vedic times. Vastu means building and Shastra means the science so in essence it is the building science. It explains the basis of creating spaces in respect to its surrounding. Vastu Shastra originated around 3000 BC. It was first mentioned in the ancient Hindu scriptures like Rig Veda, Mahabharata etc. In primitive India, education, medication, horoscopy, astrophysics, occultism, metaphysics and religiousness lived in complaisant proximity, their borders superimposing and one enhancing the other. The rules of Vaastu Shastra and environmental reflections in residential buildings were established considering the cosmic influence of the Sun, wind direction, magnetic field of the earth and the impact of cosmos on the Earth. House building design, including its internal and external environment, has customarily been the duty of the architects. Vastu Shastra scriptures were scribed in the olden days when architecture was essentially for the rulers, the nobles and for the divine structures. The fundamental architectural Rules namely climate, orientations, functions, planning, etc are now being overlooked by the architects and designers. Especially in India, the very fact of buying and owning a house is considered as a sign of high class belonging to community and status in the society. Considering environmental factors in buildings is as old as the architecture, the Vaastu and the Vedic Era . With the guidelines of Vastu Shastra the architects can design buildings in such a way that it will bring good health, wealth and peace to the inmates. Man builds the city so that the city shall build its dwellers. () The upcoming occupation of architecture has outcast the Vaastu Vidya or the customary Indian wisdom of architecture. Vaastu Shastra is as aged as knowledge itself, but the practise of the Vaastu Consultants is a fairly new and modified, it addresses only a part of this science. It is time Vaastu Shastra is made free of its mysterious guise and exhibited as a rational and judicious branch of knowledge. Vaastu Shastra is futhermore distinguished by the Vaastu Pundits'(experts) and is termed as The Edifice Science (implication of the rules of this science while designing a building will assuredly bring peace and prosperity to its occupiers) Vastu Shastra has been acknowledged as a science derived from the study of nature and the supernatural by the prehistoric Aryan sages. Vastu Shastra takes into account the influences of the sun, ts light and heat.It considers the impacts of earths electromagnetic field, bio-chemical effects in a human body, in order to lead a healthy and prosperous life. Advanced study in neuro-science has proved that the Sun, the Moon, Planets which are the Cosmic counter-parts, have a one-to-one relevance to the various fragments of the human brain . Hence, the Vedic formula for the orientation of the dwelling towards the east to achieve the benefits of the morning sun and a perfect house ,a square with a cental open space to avoid the scorching afternoon sun. Various ailments like insomnia,cerebral palsy,hypertension,etc experienced healing in th past 15 years with the help of Environmental energy much before it was acclaimed by the scholars of today through the study of Matsya, Mansaraand many more epics and were recognised and acknowledged as science for example the military science Dhanur-Vidya The profession of the designer or the architect is absolutely mistaken with the role of the astrologer. Traditionally the Indian Architecture was acknowledged as unique and was not subject to be analysed by the western examples. The fundamental rules of Vastu Shastra are based on two important aspects 1.The five natural elements sky, air, fire, water and earth and 2. The eight cardinal directions North, South, East ,West, North East ,North West, South East, South West. Fundamental concepts of Vastu Shastra The whole universe is made up of the five basic elements sky, air, fire, water and earth. According to Vastu Shastra a perfect balance of these elements can enhance the living conditions. 1.The Five elements of the Nature The science of Vastu Shastra considers the world to be comprised of five basic elements termed as Panch Mahabhoota Vastu Pundits (experts) believed Presence of Life on earth is a result of the balance of these five elements which are present on Earth.which is now proven by the modern world scientists.( BBC,OPEN SCIENCE.,2010 Final Frontier[online].The open university.Available from:http://www.open2.net/science/finalfrontier/life/why.ht[Accessed 01 August 2010) Following are the five basic elements of the nature. BHUMI (EARTH)- The position of Earth ,is third in order from the sun. Presence of electromagnetism makes it a large magnet in the space with the North Pole and the South Pole as centers of attraction.Every living and Non living organism on Earth is influenced by its magnetic field and Gravitational pull. JALA (Water)-Water is in a liquid form and is represented by rain,ocean,sea, and river.It forms a portion of every flora and fauna.Haemoglobin in combination with oxygen forms blood which runs in our bodies. VAYU (Air)- Air is considered as the foundation of life and is a supreme source of life. The comfort value of human beings is directly dependant on the balanced humidity, temperature, pressure, flow and the composition of the air and its contents. AGNI (Fire) -Fire is symbolised by light and heat which forms an indispensable part of day and night ,climatic conditions,radioactivity,avidity,energy and vigor AKASHA (Space) The space or the sky shelters all the elements of nature.It is the primary conductor of all the sources of energy for example light, sound,social energies namely emotional and psychological and cognitive energies namely intuition and intellect. There is an unseen relationship amongst all the above five elements. Thus various human conditions can be improved by considering the effectiveness of these five basic natural forces while designing the buildings.The role of Vastu Shastra is to combine these elements of nature and balance them with the man and the matter. Taking advantage of the gifts bestowed by the nature to make a pleasant living and working conditions thereby promoting spiritual well-being and enhancing healthand wealth leading to prosperity and happy living The eight cardinal directions Vastu takes into consideration the eight possible directions after analysing and studying the four coordinal and angular directions. coordinal directions- North, South, East and West angular directions North East, NorthWest, SouthEast, SouthWest In Vastu studies these directions are established with the help of a tool called the Vastu compass which is a magnetic compass. The building site is first analysed with this tool and later inscribed on the layout to start the process of designing taking in consideration the Vastu principles. Vastu affirms that it helps one to tune with nature and derive its free benefits by honouring the five basic elements and the eight cardinal directions. Chapter 2: The Occult aspect of Vastu There are three important factors that influence the misconception of Vastu Shastra. 1.Personal Motives of the consultants Human mind has always been intrigued by the Occult and the supernatural. In a lot of cases the beliefs and faiths of common people have been wrongly used and abused. It is therefore important to understand when and where should one draw the line .This fear of being a victim to such immoral practices by some Vastu consultants who do not understand the subject but scare people for their advantage has created an unbelief of Vastu Shastra in India. The purpose of this chapter is to clear the fears in the mind of the people about the misconception of Vastushastra and its tenets, the fear created by consultants by threats of destruction, death, disease and miserable life. The truth is that the original Vastu script is lost and all modern available text are only compilation, this has made Vastu a victim of unscrupulous interpretation. 2.Mythological Stories Moreover the terminology used by the ancient scholars while explaining the scientific laws of Vastu Shastra also gaves rise to the superstitious aspect of its understanding. In the ancient times, the Vedas ,or the knowledge, was limited to a particular cast of people, which is why it was difficult for a common person to understand the principles of this science, if explained in a scientific way. The wise ones used the terminology which was easy for the common man to understand so for example ,when the scholars had to say that by constructing a window in a particular direction, one can make the most of the early morning sun rays, they would rather say that by placing the window in a particular direction the deity of that direction will bless them with good health and prosperity. Consequently Vastu in India is treated as a religious duty more than an art of construction, which leads to the misunderstanding of its concepts. The problem starts when Vastu Shastra is mixed up with religious rituals.The wisemen of yesteryears infused religion in Vastu so that people will implement it and practise it in the fear of the supernatural but today it has been been misjudged and wrongly accused in the name of religion and occultism. Indian mythology tells stories of the deity of Foundation Vastu Purusha. The stories in the Vedas also have a important role to play in the misconception of Vastu Shastra.There is an Fascinating story about the Vastu Purushain the Matsya Purana. According to the Vedas , Vaastu Purusha is omnipresent in all the plot irrelevant to its size. It lays on the plot with its head down and his body folded in a peculiar fashion in order to cover the length and the width of the plot. During his battle with the demons,Lord shiva got tired and started sweating too much and out of his drops of sweat a cruel looking hungry man was born who began to make penance to appease the deity.Lord shiva finally was pleased with him and granted him his wish to be the strongest and largest being on Earth.He then stood between the Earth and the heavens.Terrified by this devotee the deities and the demons together pinned him down to the earth. Pitying his state Lord Shiva blessed him and made him the God of Vastu and called him the Vastu Purusha. Since then it is believed that the being is present in every plot with the deities and the demons acquiring and ruling different positions on his body . People listen and believe in such stories and overlook the science of Vastu .They do not probe into the details of Vastu science and term it as a myth. Moreover since the knowledge of Vastu was passed down from generation to generation, it has been modified and more and more stories are weaved around it to make it sound more mythological. However ancient Indian scholars were great mathematicians and also had the knowledge of geology this is shown in the next chapter , which explains the rational and practical aspect of Vastu. 3.Contemporary Phase of Vastu in India Today new flats and apartments in newly constructed buildings are rejected if they are not built according to the Vastu concepts. Infact if your building is designed with the help of a Vastu Consultant then it becomes a USP to sell the Flats in certain parts of India! Amusingly some buyers come with a Vastu Consultant to check if it suits their personal needs before making the decision of buying the house of their dreams. This forces the builders to employ Vastu consultants without checking the depth of your knowledge and use them as an added tag to sell their Flats who inturn mislead the customers into buying the flats. Chapter 3 Environmental relevance and scientific approach to Vastu. In this chapter I will try to delineate the traditional narrations in terms of basic laws, logic and approach of particle physics, biochemistry and energy dynamics. For correlating the significance of directions and forces in Vastu the following topics are very significant: flow charachteristics of solar energy, geomagnetic, flux, thermal variations. Part 1.Solar radiation and its effects Whenever a structure is created it is exposed to the effects of the suns radiations. In tropical countries the south side suffers harsh heat while the north side remains in the shadow area this results in the formation of thermocouple in the space and around the house. In the tropical countries South, South East and Southwest suffer scorching heat while the North .North east and Northwest remain in the cool shadow section. It can be summarised that disturbance is created due to the high imbalance in the natural order of the geometric flux lines, (flux is defined as the amount of electromagnetic energy that flows through a unit area per unit time) forming nodes at the intersection of the flux lines.These nodes are points of distorted energy potential.Such dislocations trap the sub atomic particles travelling along the flux lines.These particles start resonating under specific conditions and off hazardous micro level radiation. These emissions have a tendency of working against the exi stence of life forms. Vastu-purush-mandal represents this phenomenon as Yama'(Lord of Death). The thermal imbalance is the main cause in creating obstacles in smooth energy flow through and around the building. The comprehensive remedial measures available in vastu shastra try to equalise the thermal difference and provide harmonious and blissful conditions for the dweller. The wise men of the past understood this and tried to derive a solution to offset the disturbance in the south direction by the following measures. 1. Thick heavy wall on the south side 2. Blocking of the openings in the south side 3. Avoiding any slopes towards the south 4.Orienting the house in such a manner that more open spaces are available in the North and East directions 5. By Planting some trees in the South for availing of humid atmosphere. 7.Raising of plinth and compound height in the south direction. If adhered to these rules one can try to create equalise the thermal differentials and create harmonious and balanced living conditions within the structure. Part 2.Directions and Deities The four main directions namely North, South, East and West represent streams of positive and negative energies .These directions act as either the source or the sink for energies. Hence the orientation and alignment of these forces are prearranged in their zones of impact. Whereas the sub directions vis-a-vis North East, South East, North West and South West represent zones of confluence of two different (positive and negative)energy streams which are at right angles to each other. Any disturbance in the flow of these energies triggers turbulence in the flow of the energy which is aligned to the primary direction. The Vastu Pundits combined the positive north and east directions with the negative south and West to determine the effects of the sub . These directions were then associated with positions of the deities depending on the results of the effects of the energies. North East + + residence of God North west + desirable direction SouthEast + Not desirable direction South West residence of Demon Part 3.Scientific Approach to Vastu. Below we will examine several examples which strongly stand for the fact that Vastu Shastra is based on solid scientific evidence and can be beneficial to the human race. The following Vastu Shastra rules can be easily misunderstood without a rational explanation. Rule 1.Each direction has a Presiding deity .Since Wealth God rules the North and the Sun God Aditya rules East direction, the window openings of the house and also the placement of the water tank should be in the North East direction to welcome the lord, who will then be pleased and will bless you with the healthy and prosperous life The scientific explanation to the above statement is as follows. The sun rises in the East and hence the suns rays emit more light and less heat .Sun rays in the morning are a rich source of vitaminD, which are A vital component in formation of healthy bone . Water is disinfected by UV rays, as the genetic material is altered in bacteria, viruses, and protozoa, which destroys the harmful microorganisms example E. Coli.(Hwaa irfan,2001). If UV exposure is dozed carefully, it has protective effects against cancer (Severn,2001 p.1). Various diseases are cured using the UV radiations, for example rickets, psoriasis, eczema and jaundice. So when one has openings in their house towards the East direction, it allows the early morning sun rays to enter the house and these are the ultra violet rays which when penetrate in the house and bestow their benefits keeping the inmates healthy and fit. A healthy and fit person can think and work more efficiently leading to a higher earning and a prosperous life. Now if the openings are created in the opposite direction, then it could be detrimental to the health, as the afternoon rays are the infra red rays, which are strong and harmful. Rule 2.The beds should be placed in such a way so as the head of the person should be in the south direction. As the deity of death resides in the south, so one should not face this direction while sleeping, as it invites death. The explanation to the above statement can be found in the earth magnetism. The earths magnetic field runs from South Pole to north pole ,so if you sleep in the same fashion then you are aligned with the magnetic flow .Now studies show that Human head and north are both positive poles (Ritu 1999)due to which they repel each other hence it is favourable to sleep with the head in the south for a sound sleep. Sleep disorder leads to a lot of health problems. This clearly proves that by adhering to the Vastu principles, one can make the most out of the natures gifts to human kind. Chapter 4.Contemporary Indian Architecture and Design Part 1.Ideal Vastu House In India a home is not just a shelter for human beings,it is called as Manushyalayawhich means human temple.As per Vastu both house and temple are sacred spaces so a house should be designed with the same concept as the temple. A house design with an open courtyard system was a national pattern of India before the introduction of the western concepts. The arrangement of the built spaces is the basis of creating a spiritual environment needed for the well being and prosperity. Figure shows an ideal layout of a perfectly square building with a superimposed modular Vastu grid of 9 x 9 forming 81 squares meant for a family. The centre space Brahmasthan is supposed to be the nuclear energy field which should be unbuilt and kept open to the sky to connect with the outer space Akasha. The central courtyard is not for the living purpose it can be used for cultural and religious rituals. The next row of squares adjacent to the centre space are to be used for a walkway and the corner squares are to used for the specific rooms. Following are the directions with the deity that presides them and the specific rooms to be built respectively. Direction Deity presiding the direction Suggested rooms North East Dharma(God of righteousness) Prayer room North Kubera (God of wealth) Living room North West Vayu (God of wind) Guest Bedroom,Toilet East Indra (God of Gods) Bathroom West Varuna (God of water) Childrens bedroom South Yama (God of Death) Store room South East Agni (God of Fire) Kitchen and dining room South West Niruthi (Goddess of demons) Master bedroom Part 2.Case study of a contemporary Vastu House Vastu House By Khosla Associates in Bangalore, India 24 July 2010, 09:18:05 | [emailprotected] (Aji Avarachan) The space planning in this house was designed in harmony with the Vastu orientation and placement concept called Vastu Purusha Mandala .To design within a dictated predetermined rigid locations specified as per Vastu yet to arrive at a visually stunning and aesthetic architecture was the biggest challenge of this project. Rising lazily from the North East which was the lowest point to South East which was the highest point of the house,it was built on soft split levels. The trees in the open courtyard are beautifully weaved in its linear horizontal and cantilevered roof .The massive stretch of glass blur the spatial boundaries between enclosed space of the house and the open space of the garden As one strolls down the open living spaces one can experience a sense of infinity, These spaces are divided with sliding bifold doors and certain spaces do not have any barrier at all. https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgd_taSamj_WDBzsDx8RyGWkuCD6CebAEoPaHiCi8xcUFyjCWLSZv2p4IZMwBO0EXG1YHr04jiwLPEWkTjEl4fWlGl29fGivqaR0cbz2i0aYwR8vlc0esm3urmRJiqMRxReayrVBK0LCGY/s400/Vastu-House-Exterior-Garden.jpg https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7O83HQL4XssGt6gu97eR59o1UXczI0h2JmppDfhqp5FVsspk6VQiAeLLvLmvwjJ92jKEKkTZmUruRx6smDZyfpd3e88qk6z4j05m6LHOKTvT3Ig0aeBmqyb_lZ6gmLk4u8DX2T2CfPa0/s400/Vastu-House-Exterior-Lighting.jpg All the main areas were positioned as per Vastu Shastra. The Master bedroom is located in the Earth Zone(SW),the location of the kitchen is in the fire zone(SE)and in the zone of water and air(N and NE) was placed the swimming pool.The main door was in the North East and the Childrens bedroom was in the West.Even the the position the staircase, the orientation of the bed, study table and wardrobe and position in the bathroom lavatories were designed in accordance of Vastu principles and the flow of the energy. https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxK_Smol3jT67jM4JmAnUYFAmQZBWLRBLPZJLrc3FH8zy2MbnsPsjuR9ztp7HOhPVTZnRWLOTo1vi0pK3QYcFn3cGLZCN8EFZuqp1rrut8EWrwwB81Hhlz8ucJZpN0N3CBOJwpNguuCVI/s400/Vastu-House-Exterior-Porch.jpg https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgg6maisSPNXWrHsPjG01e7WxlGKJyFAO4pmW27cZPxFElLHLzreqGnf5I7j2rmJKkPt9buJxiszDAIEklhgIpH3i75krYu2YZbp_PbMxFSgwmmL7pZK4MuvzFeEUNJT2wqP9e7KXkPtj4/s400/Vastu-House-Exterior-Swimming-Pool.jpg The location of this house is strategically placed near a busy street,a small inhouse office for the Master of the house is positioned near the main road.The entrance to the office is covered by the canopy of some old trees one makes a way paving through them. These trees act as a visual barrier to the rushing traffic on the main road. https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKOLslKyI2uhCPG3TrFba156Le9yM3QOeqGA4yKsEdCYG5D3IfMOKlCyCV-LP4HY8zZWEEGkoDI7_PBwxiKp8Wo32-vKoO6_6KtFstK-JlCL338eWp6UE5B9ZIl4dFYEFQscnuWk5Wstw/s400/Vastu-House-Interior-Bathroom.jpg https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgHGskDWhvIm_mD3p_zB-1as5Ujs-uUNI06Cp1JzI1NUDdkIADrhJ_MEEmII3JdGdIJ_NAxT0oxxm8ThssQXsqbyfo4J-INIiRKYpcV_tlEYMLnpquN4DJ_2CpWLMfM6pylNkN2fyqovQ/s400/Vastu-House-Interior-Dining-Table.jpg The black steps which are carved from a local granite leads one from the spacious living room into the courtyard which is open to sky ,perched in the centre are some ornamental trees .The roof is cladded with local manglore tiles. The support for the roof are hand carved stone columns which are innovative and functional and carry the load of the roof through the diagonal steel struts. Taking advantage of the beautiful climate the dining table is placed in a semi-outdoor space https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNgzX0g0gwmeUrsarW1xgwhIxtfJh8rzFbhTakwN38fpdEGM-LOCsrRh69rNh8LDV9w7s9MgHyHuzwqeM2Fs3JVFfZSGSF48mt3uauZg-KSdZX8RTgVspincuqRFNw78s8GB9_bbJ8BLw/s400/Vastu-House-Interior-Livingroom.jpg The first floor which is accessed through a wooden staircase has a large siiting area with a fitness center. The bathroom has huge glass windows with lots of natural light leading to a massive walk in closet. There is an interesting amalgamation of luxury and Vastu exposed concrete ceiling with rough stone steps and court gravel with polished concrete floors contrast well with fine teak furniture, itlaian marble and silk and satin furnishings. The park looks interesting with the lap pool on side and on the other side a large rough cut log forming an outdoor dining table to dine under the shades of the giant banyan tree! This is a classic example to show that a house built with Vastu rules does not restrict the creativity of a designer instead presents a challenge to achieve the a spiritual atmosphere within a concrete beauty! Conclusion To sum up the argument of this dissertation, Vastushastra has fascinated some and irritated others but it has intrigued everybodyArchitect Bharat Gandhi. The first chapter explains the the laws of Indian architecture and clarifies its fundamental concepts.The second chapter explains the misconception of terming Vastu an occult by rational and scientific method.The third chapter throws light on the metaphysical aspect of Vastu Shastra The fourth chapter explains an ideal Vastu layout with the help of a case study. The building science has its presence all over the world in different forms and they all have their own principles.From Vitruvius theory to feng shui to Vastu shastra all the sciences from different part of the world but have the same message.The main purpose of building science is to lay down some guidelines for the architects to design building in harmony with the nature and taking advantage of the prevailing natural gifts of sunlight ,wind, cosmic energy to make a habitat which is beneficial to the inmates and make their life happy and prosperous.

King Lear Essay -- essays research papers

The Islamic Empires   Ã‚  Ã‚  Ã‚  Ã‚  In early modern history, there were three major Islamic empires that became prominent. The Ottoman Empire, the Safavid Empire, and the Mughals. We will descuss the Development of these empires by listing their similarities and differences, and their political, social and cultural backgrounds. Next, we will get into the three empires reign of power and also give a discription of some of the great leaders of these empires and their legacy.   Ã‚  Ã‚  Ã‚  Ã‚  All of these Islamic Empires had Turkish ruling dynasties. The Ottomans, Safavids and Mughals came from nomadic, Turkish-speaking peoples of the central Asia who conquered the settled agricultural lands of Anatolia, Persia and India. All of these dynasties retained political and cultural traditions that their ancestors had adopted while leading their nomadic lives, but, they also adapted readily to the city-based agricultyural societies that they conquered. All of these empires also embraced Islam and derived its cultural guidance from Islamic values. Each empire expanded its territory under authority of their great leaders, such as Mehmed the Conqueror for the Ottomans, Shah Abbas the Great for the Safavids and the reigh of Aurangzeb of the Muhgal empire. In these empires, the prestige and authority of the dynasty derived from personal piety and military aptitude of the ruler and his ancestors.   Ã‚  Ã‚  Ã‚  Ã‚  The Ottoman Empire was founded by Osman Bey, founder of the dynasty that continued in unbroken succession from 1289 to 1923. the motives of Osman and his followers were to become ghazi, or Muslim religious warriors. â€Å"The Ghazi,(as the poet Ahmadi describes) is the instrument of religion of Allah, the sword of God, the protector and refuge of the believers.† It was believed that if to have died for the cause of your religion, you should not believe that the person is dead, but that he will live in beatitude with Allah and he has eternal life. The Ottomans waged a holy war which enabled them to expand their territory to the Anatolian city of Bursa, which became the capital of Ottoman principality. Under the reign of Mehmed the Conqueror, the Ottomans conquered Constantinople in 1453 and in turn lead to more Ottoman expansion. Mehmed presented himself as a true emperor and not just a warrior. He was ruler of two lands, Europe ... ...aged the elaboration of syncretic religion called the â€Å"devine faith† that focused attention on the emperor as a ruler common to all the religious, ethnic and social groups of India. The Mughal empire reached its greatest extent under Aurangzeb. During his long reign from 1659 to 1707, he waged a relentless campaign to push Mughal authority deep into southern India. Mughal came to rule the entire subcontinent except for a small region at the southern tip.   Ã‚  Ã‚  Ã‚  Ã‚  These are descriptions of the major empires that became prominent, the Ottoman Empire, the Safavids and the Mughals. We have gone over some of the similarities and differences of the three empires and also discussed the development of these empires and their social and political backgrounds. We have seen a glimpse of the great leaders that ruled these empires such as Mehmed the Conqueror, Shah Ismail and Shah Abbas for the Safavids, and Babur and Akbar for the Mughals. These empires created the boundary for Islamic institution through the 1500’s and beyond. They should be recognized as a stepping stone in the Islamic voyage which has definitely laid an impact on the society and societies before ours.

Jane Addams and Hull House Essay -- Jane Addams, Hull House

Jane Addams and Hull House   Ã‚  Ã‚  Ã‚  Ã‚  Born in Cederville, Illinois, on September 6, 1860, Jane Addams founded the world famous social settlement of Hull House. From Hull House, where she lived and worked from it’s start in 1889 to her death in 1935, Jane Addams built her reputation as the country’s most prominent women through her writings, settlement work and international efforts for world peace. In 1931, she became the first women to win the Nobel Peace Prize.   Ã‚  Ã‚  Ã‚  Ã‚  Addams, whose father was an Illinois state senator and friend of Abraham Lincoln, graduated in 1881 from Rockford College (then called Rockford Women’s Seminary). She returned the following year to receive one of the school’s first bachelor’s degrees. With limited career opportunities for women, she began searching for ways to help others and solve the country’s growing social problems. In 1888, Addams and her college friend, Ellen Gates Starr, visited Toynbee Hall, the two women observed college-educated Englishmen â€Å"settling† in desperately poor East London slum where they helped the people. This gave her the idea for Hull House. In the years from 1860 through 1890, the prospect of a better life attracted nearly ten million immigrants who settled in cities around the United States. The growing number of industries produced demands for thousands of new workers and immigrants were seeking more economic opportunities. Most immigrants settled near each other’s own nationality and/or original village when in America. They could speak their own language and act as if they were in their own country. Within these neighborhoods, immigrants suffered crowded conditions. These were often called slums, yet they became ghettos when laws, prejudice and community pressure prevented inhabitants from renting elsewhere. Health conditions were terrible in these districts. Typhoid fever, smallpox and diphtheria were some of the diseases that ravaged the slums. Many children suffered from juvenile diseases such as whooping cough, measles and scarlet fever. The infant morality rate was very high. Along with immigrants, blacks suffered greatly as well. Immigrants couldn’t afford better housing, but blacks were trapped in segregated areas. Blacks were driven out of skilled trades and were excluded from many factories. Racist’s whites used high rents and there was enormous pressure to exclude blacks from area... ... obtains wherever educated young people are seeking an outlet for that sentiment of universal brotherhood which the best spirit of our times is forcing from an emotion into a motive†.(Women’s History,2) The Creation of Hull House allowed for a closer and more understanding relationship between the settlement workers themselves and the immigrants and the poor. Jane knew as a little child that she wanted to help the poor and she recalls an incident early in her life of seeing a homeless man on the street. She asked her father why that was, and he replied that that was just the way things were. From that day forward, Jane knew that something had to be done. She was an amazing women and loved being able to help the less fortunate. Works Cited Addams, Jane, Twenty Years at Hull House, New York, Macmillan, 1910. Women’s History website #1. Women of Hull House   Ã‚  Ã‚  Ã‚  Ã‚  . Women’s History Website #2. Jane Addams-Bibliographies.   Ã‚  Ã‚  Ã‚  Ã‚  . Women’s History Website #3. Jane Addams-Education.   Ã‚  Ã‚  Ã‚  Ã‚  womenshistory.about.com/cs/addamseducation/index.htm>.

Piano by D. H. Lawrence Essay -- Piano D. H. Lawrence Essays

â€Å"Piano† by D. H. Lawrence   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The poem Piano, by D. H. Lawrence describes his memories of childhood. Hearing a woman singing takes him to the time when his mother played piano on Sunday evenings. In the present, this woman is singing and playing the piano with great passion. However, the passionate music is not affecting him, because he can only think about his childhood rather than the beauty of the music that exists in his actual space.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"A woman is singing† softly to the speaker â€Å"in the dusk.† The speaker is describing the place he is at in the present moment. It’s partially dark, and a woman is singing to him. As he listens to the woman’s soft voice, he remembers the time when he was little. He says that it is taking him â€Å"back down the vista of years,† till he sees â€Å"a child sitting under the piano.† This child is the speaker.   Ã‚  Ã‚  Ã‚  Ã‚  The child is â€Å"sitting under the piano, in the boom of the tingling strings,† and he is â€Å"pressing the small, poised feet of a mother who smiles as she sings.† When the speaker was a child, he used to be under the piano where the strings were tingling since his mother was playing the piano. He used to press his mother’s feet, which were in balance. His mother was singing with a smile on her face.   Ã‚  Ã‚  Ã‚  Ã‚  The speaker sees this scenery in his mind. As a reader, I can even imagine him standing in a dark room looking at a woman singing and imagining his old days with his mother. Using the picturesque words such as â€Å"softly,† â€Å"dusk...

AIDS and the pharmaceutical industry

The virus is present in blood and all body fluids and is known to be spread through exchange of fluids from an infected person to another person through sexual intercourse sharing of needles or even through embryonic fluid from a mother to an unborn foetus.It mostly attacks the immune system reducing the CD4 cells that are vital in the safe guarding the normal physiological function of the body making the body more prone to attack by other diseases for example tuberculosis. AIDS has affected a massive number of people in the third world countries especially in Africa where presence of sophiscated laboratories for research was a mere dream.In the late 1980s ARVS were introduced and were thought to cure AIDS but they were too expensive to be afforded by many people especially in the developing nations where poverty levels are very high. AIDS spread at a very fast rate and there was need to curb this rate of new infections.The need to produce drugs effective against AIDS proved almost i mpossible because the virus according to scientist is said to shift from one place to another along chromosome and therefore difficult to target them.Due to the increased prevalence of AIDS there was a call for the pharmaceutical industries to respond fast and promptly to this life threatening disease. The development of new drugs involves a lot of processes and technology making them relatively expensive to for instance those people struggling to make a living in developing nations.The high cost of branded drugs has led to development of generic drugs which are less costly and have the same constituents.   Despite the high numbers of infections in developing nations, research and manufacture of new drugs whether branded or generic is in the industrialized nations mostly.For sure the pandemic has led to a lot of suffering especially to those who are diagnosed with AIDS due to stigmatization. The impact of AIDS to economies of developing nations is extensive leading to decrease in labor power. This is because of the fact that most individuals affected are young people leaving the work load to the elderly persons.ConclusionAIDS has infected only a small proportion of the world population but in many ways has affected each and every individual. It is therefore the responsibility of every body to help bring the suffering of the people and economies to a halt.The pharmaceutical companies also have a responsibility in ensuring that drugs developed for prolonging lives of the infected people distributed fast and promptly to them.   With the help of scientists and researchers the pharmaceutical industries are also faced with the challenge of developing new drugs capable of curing the disease.

Supermarket Marketing

1) For this assignment I obstinate to visit the Tom Thumb Supermarket rigid in Lovers Lane. When I walked into the supermarket the first involvement I saw was a have a bun in the oven in the kernel of a small-like get on in which people get the kart to do their shopping. In this stand in that respect were positive fruits such(prenominal) as apples, peaches, melons, kiwi and a couple of early(a) small fruits. solely of them contained the yellow sign of every day savings, meaning that the fruits were on a discount from their regular prices. I have in mind that the retailer strategicalally puts these items in the enamor since they know fruits argon a highschool demand product for consumers.Once I passed by dint of the doors and into the supermarket, I observed a flower stand with many flowers for deal and many stands containing chips and many soft drinks that came in boxes like coca-cola, sprite, Canada dry and others. I speak up that the flowers are great location sinc e they thread every consumer that walks into the supermarket independently if he/she is departure to buy flowers or not. It overly gives a better experience to the consumer as he walks in, since flowers are produce a smack of calm for many. ) As I walked by the supermarket, I reached the pharmacy of the supermarket. As I had seen in many places before such as CVS and Walgreens, this supermarket likewise had generic brands in many of the medications being sold. These generic brands were order among the virtually common medications sold daily. Beside Advil, Tylenol, and ZzzQuil, thither were the generic products. The generic products had a simpler cheek from the outside than the home(a) brand names, exactly contained the exact same ingredients as the national brands, for $2 and up to $3 dollars slight in most cases.There were also generic products for well-known brands such as Tums, Mucinex, Aleve, Alka-Seltzer, and even Pepto Bismol. I mean that that these brands are pos iti onenessd this way so the consumer is able to equalize the national brand to a generic product and realize that the only divergency among them is the price and a smooth looking box. 3) While walking through the aisles I know that there were products at the end-of-aisle that were not from the same category as the aisle. There was a similarity between all of these products that were located at the end-cap.The volume of these items were snacks or small products for daily use. These items were more often than not chips, there were some with water and it was the cheapest one, one contained small toys, wine, and soft drinks. I believe that these items are located at the end-cap since it is something that to the highest degree every consumer likes and wants. So it is a strategic location for retailers to place products that have a very high demand. 4) I was not shocked to see an item that was displayed in both dissimilar locations since it was one that we ordinarily do not re late to a supermarket.While walking to the pharmacy there was a stand in the middle of the aisle. This stand contained ceramic plates and silverware, there were also a few toys and a drawing card of hard plastic containers for water or drinks. These items were located in a antithetic area than they usually are. I judge that these products do not have a lot of demand. So the retailer tries to bring on this demand by separating the product into two locations and probably attract consumers in disparate locations such as the pharmacy that could be more interested in the product. ) When I went to the indian mustard greens category I realized that the most valuable type of mustard were also among the most famous brands. The most expensive mustard was Heinz, followed by other brands such as Safeway, Guldens, Jack Daniels, and canescent Poupon, which were in the same price range. The cheapest mustard was the Frenchs brand, which I am almost sure is no different than the Heinz musta rd. The differences in prices among the mustards were also influenced by the type of mustard not only the brand. The Dijon, Horseradish, depressed Brown, Sweet and Spicy, and Brown mustards were more expensive than regular plain mustard.

Marketing Plan: Product and Performance Essay

As individuals become more conscious of your product, make certain they have easy to not only your own product, but to information concerning the item also.The cellular phone is easy to carry, manages schedules, and can perform all the business related tasks. The size itself has become important apart from mobility. The concept that we how are launching is of a radio and music player which is latest in the sense that you can wear it as a fashion accessory. Radio is considered to be one of the most important media apart from television and internet.The item needs to be technologically feasible.20 are extremely popular within the target market. The major target market for our product is the age between 15 and 26. According to the statistics, 30 million Pakistanis how are aged between 15 and 24. Considered in the context of total population (approx.

Think beyond the box, if you wish to launch check your merchandise into the market with a bang.This generation is the technologically accessorized generation, with everything hanging from their clothes, from cell phones to CD players, and computers are a way of life. This is a branded generation, brand names, association with the great life and other different symbols are important. The emerging concept of brand association amongst teens and adults, and awareness will make our product more appealing to the customers. Our Primary objective is to achieve get our product recognized and make the consumers to get performance of the product way much better than their expectations.For instance, you might provide a product that is quality that is high at even a support that is flexible or a premium cost.The higher secondary data for our assignment came from the internet, newspapers and magazines.Current Market Situation:The current market situation is that from the cheapest of cellular phones to the most expensive, every smart phone has at least a radio in it that works from earphones that do the job of an antenna or the smart phones carry wireless radio connectivity. Other than that most phones have music players. In such a market where mobile phones are treated as a necessity from quite a long while we’d enter with a product that has a awful lot of internal memory, long batter and works hand in hand with the fashion.

Even if your merchandise is the most recent economic advancement in the business it is likely to result in complete failure if theres no effective route to get to the target group of consumers.The basic concept that we are launching is of an earring radio and music player which is latest in the sense that you can abrasive wear it as a fashion accessory. We are  launching it under the brand name LAPCA. Radio is considered to be one of the most important media apart from television logical and internet. The major source in use during cricket matches, exercising in the morning and during traveling for work or school.Paid political Advertising How you promote your product is as vital as distribution.People would not need to get their ears pierced to wear long earrings and we bring music player and radio attached to such a small earpiece that would not be noticed much (like the other offerings of attached Bluetooth insert earphones that appear too large).Objectives and issues:Incr ease the profits by at least 10% in the first year of the launch. Issue: How to significant increase the awareness amongst customers about this product?To create 10% market share for the product and to work to improve it further. Issue: What great measure to take to identify the potential customers of the product in the market?To identify 5 potential outlets where to place the product initially.

Each approach good will be different consistent with service or the merchandise youre offering.We will market our product through multiple segment strategy, as we are be targeting GEN X and GEN Y belonging to upper class and upper middle class of our society. Through integral multiple marketing, Moby X can achieve market position as because it is a product which provides mobility, style and fulfills the needs of the consumers.Moby X is a part of the clinical most reliable and trusted technologies belonging to LAPCO which is using Japanese latest technology in it which would further strengthens the reputation it would acquire. Now days, how there is a growing trend of adopting the inimitable style which people will definitely feel after purchasing the product.Following that, you ought to be aware of customers will assign to your merchandise.Market Positioning:Moby X has been positioned in the customers mind as a part of their lifestyle it impeccable suited their personality. It has positioned on the personal following grounds:Made for you exclusivelyLifestyle and technologyEarrings with variety of colors and designFine-looking wrapping and easy to carryStatement:â€Å"Enjoy with Style†Ã¢â‚¬ ¢ Characteristics affecting Adoption:†¢ Relative Advantage: The first of new its kind is being introduced in the market; the concept itself will attract the customer.†¢ Compatibility: Moby X higher range of frequency will make it easier to add main channel and thus more value to the product. Secondly, memory of 20GB to carry your songs and making of playlists.

Marketing is a fundamental important part of business achievement.Age:Our product caters to women ranging from age 15-26 yrs old. Moreover, through our advertisements we have portrayed an active woman who is cold working out or busy in kitchen chores.Occupation:Moby X targets women belonging to each and every type of occupation whether it is a housewife, student logical and working women.Income:Our product Moby X caters to upper class and upper middle class.At times it is helpful to look at recent publication marketing as what it is actually a enterprise.SWOT AnalysisStrengthensBeing first of its kind to be launched in the marketThe smaller sizeThe mobilityThe attractive package and demo included in the gadgetThe exquisite location of electronic gadget’s other outlets in different mallsEasy to useIn accordance with the latest fashionAttractive mix of radio and music player hand in hand as a same fashion accessory Japanese technology, one of the most reliable manufactures WeaknessLimited warrantyRequires proper maintenanceBatteries are to be charged according to usage level thus requires cost to keep the little gadget workingOpportunitiesThe customers are fond of accessories which can help extend our accessories from earrings to rings, bracelets and necklace fair Hearing radio can replace the care tapes as being mobile and fashionable in nature Being a new product creating a new market the competition is minimized to a first great extent The distinctive attributes will outweigh the element of high price The opening of the new malls throughout the country with better electronic outlets will provide a better location to display the gadget There is an opportunity for line extensionNew technology is in its growing stage which helps attract customers with new its distinctive attributes The interests of teenagers in acquiring latest technology will further increase the market share Computer system placed at the electronic outlets could self help provide fr ee demos of the product at the outlet A survey at the outlet about the buying experience of the product and after sale experience can great help make the product more effective and increased customer satisfaction The smaller size and mobility if appreciated could provide line extension for the productThreatsThe electronic market is still under developed in PakistanThe fluctuating electronic logical and political conditions of the country can hinder the sale of the product Less awareness amongst the public about the electronic items The training of sales person for the productCompetitors can come up start with a similar and better product before our product is established The higher price of the product could lead to duplicate products in the market The health conscious people could negative resist the productThe fashion conscious people may not take the initiative to buy the productThe analytical buyerMarketing Environments (PEST ANALYSIS)Political:The fluctuating political environm ent in the country can be dangerous. Since the gross product being developed is manufactured in another country the support of the government is required to keep the government conditions in import and export stable logical and to strengthen relationships with the other country to grow the business further. Economical:The product that is being launched is an expensive product the economic conditions will determine the national income or the buying power of the consumer which indirectly will determine whether the people would be willing on the products that are not part of their basic needs.Social:Since the product is an earring radio and music player which would be fixed in an earring placed quite close to the ear can be considered as dangerous unlooked for the ear.

Your marketing program should begin with an executive summary.Moby X direct competitors are small radios (ear piece) and new mp3 players that can fit in ear easily.COMPETITIVE ADVANTAGEMoby X is not just a FM radio with music player but it is consider also a blend of fashion and technology. Long lasting Japanese battery gives it an edge over other mini radios logical and music players that have maximum life of 2-48 hours on continuous use. Providing maximum FM band range from 87-108 MHz among new its competitors who offer mini radios with FM band 88-108 MHz Furthermore, adding value to the music player with 20GB built-in memory which wouldn’t look small for at least 10-15 years from now.You want a marketing program, to increase your organization.Channel and former logisticA value delivery network is made up of the company, suppliers, distributors and ultimately customers. Here will be a layer of intermediaries that good will perform work in bringing our product and its o wnership closer to the final buyer. For our earring local radio and music player we will have both a direct and indirect marketing channel. We will have a customer marketing channel.

Marketing own plans are included in business plans, offering data demonstrating investors the way the corporation will increase and first and foremost how they how are going to guarantee a return on investment.LEVELS OF PRODUCTCore ProductMoby X provides a solution to its users that connect them to the global world and at the thk same time add value to their beauty. It is smallest in size but greater in quality and style that’s what the consumers want. Actual ProductMoby X, an earring radio and a music player.Augmented ProductCustomers are provided with the free demos of the product on computer system installed at the outlets and for further understanding, instruction booklet is also provided with Moby X.In addition, it can be explained as a method which helps a business to choose the best common use of its assets to achieve corporate aims.PRODUCT COMPOSITIONProduct Quality:Moby X works great, everywhere in the world, under brand name LAPCO using Japanese microchip techn ology logical and providing the FM band from 87 to 108 MHz’s Stereo-sound is really excellent plus 3-years money back warranty is also given. Product Features:Push-button Auto Seek new Microchip Technology so you can immediately and perfectly tune in stations (Automatic FM Tuning).Provides high quality stereo sound.Long last many Japanese battery included.

Seemingly, however good it is, a plan cant implement itself.Ideal for use in parties, sports, travels, hiking, working, Jogging, bike riding, boating, fishing, picnics, reading, camping, skate boarding, gift giving, foot and vehicle surveillance, to pass the time while waiting for subject, anywhere, everywhere, in the form of earring as simple microchip (radio). A music player main memory of 20GB built-in.Product Style and Design:It comes in many splendid colors with different style for female. It is designed in a way so as to increase portability.The advertising program would then summarize the objectives which need to be achieved in order to achieve the fifteen percent increase.Packaging:Moby X what comes in a square and heart shaped gift box.Labeling:All the important information is mentioned on the label. The label contains the name of the product, name of the manufacturer and distributors, warranty limit, warnings, guidelines on usage.Product Support:A booklet on guideline s regarding the product is provided with Moby X.

Done properly, your advertising plan is currently going to be the detailed roadmap you follow enhance the achievement of your company and to acquire customers.The price is aligned with other marketing mix covering the promotion, placement and product.Cost:The political organization has tried to achieve economies of scale but not the cost of quality. The cost is being monitored and is kept to a minimum by choosing the best second deals given by the supplier and managing the cost accordingly.Organizational Considerations:The price set has been influenced by different functions of the organization including the finance, manufacturer, sales logical and marketing and the higher  management.With your promotion plan bundle, you will have the ability to construct a advertising and marketing program.44ZI AM Radio Rs. 8405Tiny FM Radios (China Toy Factory Inc)Rs.1200Mini Mp3sRs. 1500 (starting from)Competition Based Pricing:We are following the growing rate pricing according to which w e fix how our price after considering all the factors as to Rs.

PROMOTIONMoby X being a new product in the market would require intensive advertising. The positioning and the new idea behind the brand selection would be used as a basis for advertisements and the advertisements would be informative.ADVERTISINGRadio:Radio FM channels would be able to attract the major cream who could use our product and create a positive word of mouth for others. Since they being the regular radio good listeners would be excited to use this product as they could carry the radio with them.Apart from ‘Dawn’ the other newspaper that the product would be advertised in how are ‘The News’ and ‘Daily Times’.Magazines:Moby X being a technology product it would be advertised in magazines as ‘SHE’ a leading magazine. Another magazine that is famous amongst out flat major target segment the teens is ‘Young Times’. It is Dubai based magazine is especially for kids.Television:The few major channels as HUM TV and GEO TV will be given the task to advertise the product.Websites:Msn.com/Click on line a website providing information regarding new technologies, funmaza.com a famous website viewed by most of the Pakistanis and Apniisp.Action ProgramsJuly: We good will launch a sales promotion campaign in Karachi city which should be estimated at around RS. 2 Million. During this period our main aim is to make the consumers aware of the product through excessive adverts it is  essential for us to educate our dealers and consumers properly. Our main conscious awareness campaigns will be concentrated toward the television and internet it will fix in a relatively low and economical budget.